Growing your Instagram following is not what is was 5 years, even 2 years ago and these day it can prove to be quite the challenge. When Instagram first started, discovering content and new profiles to follow was fairly easy for users to do but as the algorithms started to roll out, Instagram made it harder for new Instagrammers to break out. But as the algorithms changed to prefer popular content, growing your Instagram following at any level brought on it’s own set of challenges.
Another obstacle that you’re sure to face when growing your Instagram following is that with over 800 million users, it proves harder to stand out than it did back when Instagram had only 50 million, even 200 million users. There are so many profiles covering a variety of niches like food, travel, beauty and street style, not to mention Influencers and Bloggers that also use the platform to reach their audiences. Growing your Instagram account successfully takes a lot of planning, effort and strategizing but by adding these simple tips into your routine you’ll find great reward.
Growing Your Instagram Following
Your followers on Instagram want to see fresh content on a regular basis, so publishing regularly is important to keep them happy. Publishing frequently on Instagram also betters your odds of attracting more followers kind of like how it is with playing the lottery: if you don’t play, you don’t win. To add to everything algorithms dictating not only what content makes it beyond the 10% of your followers but what makes it to the Explore Page and Top Post page for hashtags, it’s in your best interest to post on a regular basis if you’re interested in growing your Instagram following. But be careful, you don’t want to come off as spamming your current followers with too many posts, which can result in follower losses. So try and keep your posts to 1 to 3 post a day, spaced out by a few hours if you can.
It’s All In The Content
Publishing content regularly is great, but that alone isn’t the be all end all of growing your Instagram following. If you’re not posting the right content that gets people’s attention and gets them engaging all your hard work is for nothing. Focus on posting a variety of content and using your captions to engage your audience. You might want to think about planning the overall look of your feed, which has a big impact on growing your Instagram following. Our Feed Planner helps Instagrammers plan their content in advance with a feed-like view of their content to build an overall profile aesthetic. You can also learn more about feed planning and get some of our tips in our previous article here.
Use The Right Hashtags
Hashtags are really the key to getting your content seen by more than just your followers. If you’re goal is growing your Instagram following you want to be sure you’re using hashtags on every post you do. But before just start slapping hashtags here, there and everywhere it’s important to know a few guidelines. First, never hashtag every other word in your caption, it makes it impossible to read, instead try using them at the end of your caption, or using key ones sparsely throughout your caption Instagram allows up to 30 hashtags per post, but the sweet spot to not come off overly spammy is 11-22 hashtags. Finally if you want to have any success with growing your Instagram following, using the right hashtags is important otherwise it’s all for nothing. You want to use not only relevant hashtags, but ones you have more odds to rank with because remember, algorithms rule it all. Our many tools for maximizing your use of hashtags with Melon Stats can help strengthen your hashtag strategy for growing your Instagram following.
Post At Prime Times
Posting at the times when the most people are active on Instagram is a great way to use the algorithm to your advantage. Instagram deems content popular based on it’s engagement levels within the first 60 minutes of it being published. If you post at times when your followers and target audience are in bed sleeping, or at work how will they see it? Another great tool for growing your Instagram following available with Melon Stats is our engagement and media reports, that allow you to monitor when you’ve posted against a post’s performance, to tweak your publishing times to match when your audience is most active.
Engage With Your Followers
If there’s one tip we couldn’t stress enough that is probably the simplest of them all, is engaging with your followers. Accounts that see high follower engagement and strong relationships with their followers often engage with them, proving it to be a bit asset when growing your Instagram following. It doesn’t need to be overly complicated at all, just be sure to reply to all DMs, acknowledge all comments replying to those you can, and showing your most loyal followers some love on their own Instagram profiles. Taking the time to do these few things daily are sure to bring big rewards with growing your Instagram following.