Instagram feed planning is a big part of any Instagram strategy, whether you’re using it as a marketing tool for a brand or publishing your own daily content. As much as individual content holds weight your Instagram feed is the first impression your audience sees while looking at your profile and deciding to follow you. Everyone from Marketing Managers to Micro Bloggers will tell you that Instagram feed planning is the key to consistently publishing content, saving time and streamlining your Instagram strategy. And that’s why we think no matter what the end goal, if you’re using your Instagram to gain exposure, or even just as a pastime Instagram feed planning is so important.
Instagram Feed Planning Tips
Pre-Plan Your Content
Anyone who regularly publishes on Instagram, like say daily, will probably tell you their secret is pre-planning their content, and when it comes to Instagram feed planning that secret couldn’t be more golden. If you want to begin Instagram feed planning to design an aesthetically pleasing Instagram feed you’re going to want a good streamline of content to work with in order to do so. As you get into Instagram feed planning you’ll start to realize that not every piece of content you want to publish next is going to work overall in your feed. That is why having an arsenal of content at your disposal to work with is the first step to planning your dream Instagram feed.
Pick A Consistent Edit/Theme
Do you sit there and wonder how these people dedicate all this time to Instagram feed planning so much so that their feeds are total cohesive perfection? Well the truth is most of tht is due to a consistent edit or theme the person is using on their content before publishing. Apps like VSCO and Afterlight are an Instagrammer’s dream when it comes to Instagram feed planning thanks to their almost unlimited edits and pre-made themes you can use to edit your pictures before posting them to Instagram. It’s important in order for this to work that you use the same edit and theme on every picture otherwise the feed won’t fit together overall.
Use A Feed Planning Tool
A great way to make sure all your pre-planned and edited content fits together is by using a Feed Planning Tool. Anyone who practices Instagram feed planning probably uses some sort of tool to layout their posts before publishing. With any of our subscription options here at Melon Stats, we make Instagram feed planning a dream with our feed planner feature that gives you a grid view of future posts so you can pre-arrange your content. And unlike other Instagram feed planning tools available, we have a range of analytics and detailed reports to help build your audience, grow your engagement and get the content your followers want to see published.
Plan In Advance
The best way for any plan to work, is for it to be made in advance and it’s no different when it comes to Instagram feed planning. Everyone has their own content schedule, be it planning a full year in advance, 6 months or even just a few weeks. When you’re planning the content to be published on your feed we recommend you work at least 6 to 9 posts out so you can get a better sense of how your feed is going to look as it progresses, and also gives room for any changes in content, say a post needing to be delayed or moved up.
Balance Your Content
A big reason why many swear by Instagram feed planning is to attract an audience as they look at your profile in hopes to convert them into followers. Once you capture their attention, you need to hold onto it and these days with the age of quick media and millennials taking over, it’s harder than ever. That’s why when you are Instagram feed planning, it’s important to keep balance in mind when going through your content and picking what to publish. No one wants to continuously see selfies and your cereal bowl day to day, but mixing it in with outfit pictures, street shots and other types of content is a sure way to keep your feed balanced and audience interested.